my story.

I graduated from UC Irvine with a Bachelors in Informatics, specializing in Human Computer Interaction👩🏽‍💻. I'm a SoCal native🌞, currently designing part-time for a small childcare business based in LA :)

hi, i'm rukhsar !

Hi, I'm Rukhsar !

I was born in Portugal and studied graphic design at the Gerrit Rietveld Academie in Amsterdam. I have worked in branding and web design studios as an art director.

how i design.

To me, design is all about learning!🧠 To create a successful product, you have to learn from your users, your team, and the process itself. Feedback is invaluable, driving improvement not just in the product but in yourself as a designer.

fun stuff.

I have a million hobbies as a result of my neverending curiosity (baking👩🏽‍🍳, piano🎹, and watching Formula 1🏎️ to name a few). Lately, I’ve been sharing vlogs on YouTube to document my life🎥—part of my ongoing love for storytelling and creating.